Issue № 01 · SATURDAY · 13 JUNE 2026
Fmentoring Book a demo

A QUIETLY OPINIONATED MENTOR FOR REVENUE TEAMS

Your AI mentor
for B2B lead
generation,
built for founders. RevOps. SDR teams.

Fmentoring builds a personalised lead-gen playbook for your team — and keeps refining it weekly based on what's actually moving in your pipeline. Less guessing. More booked meetings.

Book my demo → Read the method

Subscribe to the demo

A 15-minute walkthrough,
plugged into your CRM.

No slides. We'll plug in live and show your prospect digest.

By subscribing you agree to our . We don't sell your details.

Section I

The method

Three steps. No long onboarding. No paid trials of features you don't need.

I

Connect, in one quiet afternoon.

Plug in your CRM (HubSpot, Salesforce, Pipedrive) and inbox over OAuth — read-only by default. We never write back without your approval. The whole step takes about as long as making a coffee.

II

Define your ICP — together.

A short guided session. The mentor proposes an ideal-customer profile based on your closed-won history, then you tune it. Industries, sizes, signals, anti-patterns. The version you walk away with is one you can defend in a board meeting.

III

Run the playbook each morning.

Every rep gets a prioritised digest at 8 am: who to reach out to, why now, and a draft message ready to personalise. Five minutes of reading. Then they go work the day — sharper than yesterday.

Section II

The pieces that usually live across five tools, running together as one mentor.

№ 01

ICP fit scoring

Every prospect is scored against your refined ICP before reaching a rep's queue. Reps stop wading through low-fit accounts looking for the gem.

№ 02

Decision-maker discovery

Surfaces the actual buyer at each account — title, tenure, reporting line, contact method — not whoever happens to have the LinkedIn profile that ranks first.

№ 03

AI-drafted outreach

First-touch emails written in your team's voice, grounded in the prospect's real context. Not boilerplate. Not "I noticed you work at <COMPANY>..."

№ 04

Slack briefings

Daily digest in Slack — priorities, signals, and a one-line "what changed since yesterday" so leadership stays in the loop without sitting in another standup.

“The mentor model is what's next.
We don't sell volume. We sell judgement”

From the founders, on why we built this

Section III

Questions

Honest answers to what teams ask before they sign up.

Is Fmentoring just another lead database?

No — we don't sell lists. The mentor uses your CRM and refined ICP to surface accounts you should be reaching out to, with the research and context already done. Think analyst plus coach, not data dump.

What CRMs do you support?

HubSpot, Salesforce, and Pipedrive are first-class. CSV import is supported for teams in transition. We connect read-only by default — no surprise writebacks.

How long does onboarding take?

Most teams are getting their first daily digest within two business days. The first week is calibration; we don't backfill outreach until your ICP is dialled in. We'd rather start small and right than big and noisy.

How do you handle our data?

SOC 2 Type II. GDPR-compliant. EU and US data residency options. We never train shared models on your CRM data. Full export and deletion controls in-app.

Closing

See it on your pipeline.

A 15-minute call, plugged into your real CRM. If it doesn't feel like a fit in the first five minutes, we'll end the call early. No follow-up sequences chasing you afterwards.

Book my demo →

No credit card. No slides.

About

Fmentoring

Fmentoring was founded by a team that's been on both sides of the table — running revenue ops at fast-growing B2B companies and building software for the people who do.

We started this because the tools we kept being sold ignored the actual work: the judgement, the context, the relationships. We wanted to build something that respects all of that and amplifies it instead of replacing it.

We're a small team, intentionally so. We answer our own emails. We ship slowly and carefully. We'd rather have 100 customers who love what we do than 10,000 who barely use it.

Fmentoring Ltd · Reach us at [email protected]

Contact

Get in touch

The fastest way to reach us is email. We answer within one business day, every time, and there's no support tier — every email gets a real human reply.

General

[email protected]

Privacy / data requests

[email protected]

Office

27 Old Gloucester Street, London WC1N 3AX, United Kingdom

Cookies

Last updated 10 May 2026

Fmentoring keeps cookie use minimal. Here's exactly what's set:

Essential

A short-lived session cookie if you submit a form, so we can deliver the success state. Auto-deletes when you close your browser.

Analytics

We use Plausible — a privacy-friendly, EU-hosted analytics tool that doesn't store your IP, doesn't follow you around the web, and doesn't sell anything. No tracking pixels, no Facebook, no Google.

What we don't use

No advertising cookies. No cross-site trackers. No "consent management platform" because we don't need consent for the above under UK/EU GDPR.

Opting out

If you'd rather not appear in our aggregate analytics, your browser's "Do Not Track" or any major content blocker (uBlock Origin, Brave) blocks the Plausible script entirely.

Data Processing Agreement

Last updated 10 May 2026

This summary describes how Fmentoring acts as a data processor under UK and EU GDPR Article 28 when our customers entrust us with personal data. A signed DPA is available for any business customer on request.

Roles

You are the controller. Fmentoring is the processor. We act on your documented instructions and don't process the data for any other purpose.

Sub-processors

We use a short list of vetted sub-processors (hosting, analytics, CRM). The current list is available on request and we'll notify you of additions with at least 30 days' notice.

Security

Encryption in transit (TLS 1.2+) and at rest. Access on a strict least-privilege basis with audit logging. Annual penetration testing. SOC 2 Type II in progress; happy to share the bridge letter.

Data location

EU and US data-residency options are available. Default for new customers is EU-only.

Breach notification

We notify you within 24 hours of a confirmed material breach affecting your data, with the information required for your own regulatory disclosures.

Sub-processor + DPA contact

[email protected]

Privacy policy

Last updated 10 May 2026

Fmentoring ("we", "our") collects only the information needed to deliver and follow up on the demos, walkthroughs, and product communications you request from us.

What we collect

  • Identity & contact — name, work email, company, optional role/team-size
  • Technical context — IP address, user agent, the page you submitted from
  • Source — UTM parameters and referrer when you arrive via a link

Why we collect it

  • To schedule your demo and respond to your question
  • To improve the product based on aggregated, de-identified usage
  • To meet our legal record-keeping obligations

Who we share it with

We do not sell your data. We use a small number of vetted processors (cloud hosting, analytics, our CRM) under data-processing agreements. A current sub-processor list is available on request.

How long we keep it

Active prospect records: up to 24 months from your last interaction. Records required for legal or accounting reasons: up to 7 years.

Your rights

Under UK GDPR you can request access, correction, deletion, portability, or objection at any time. Email [email protected] and we'll action within 30 days.

Fmentoring Ltd · Company No. 16284091 · 27 Old Gloucester Street, London WC1N 3AX, United Kingdom

Security

Security at Fmentoring

Posture

  • SOC 2 Type II audit in progress; bridge letter available on request
  • Annual third-party penetration testing
  • UK/EU GDPR compliant; DPA available on request

Data handling

  • TLS 1.2+ in transit, AES-256 at rest
  • EU and US data-residency options; default EU-only for new customers
  • Strict least-privilege access with full audit logs
  • No production data in development or analytics environments

Reporting a vulnerability

Please email [email protected] with details. We acknowledge within 24 hours, triage within 72, and credit you in the hall of fame on disclosure.

Terms of service

Last updated 10 May 2026

By using the Fmentoring website or product you agree to these terms. If you don't, please don't use the service.

The service

Fmentoring provides software and information about that software. We do our best to keep it available and accurate; we don't promise it will be flawless.

Acceptable use

  • You won't use the service to break any law, infringe anyone's rights, or attempt to compromise the system
  • You won't reverse-engineer, scrape, or attempt to extract underlying models or training data
  • You're responsible for the accuracy and lawfulness of any data you put into the system

Intellectual property

What's yours stays yours. Fmentoring doesn't claim rights over the data, content, or output you generate using the service.

Liability

Our total liability for any claim is limited to the fees you've paid us in the previous 12 months. We're not liable for indirect, incidental, or consequential damages.

Termination

Either of us can end the relationship at any time. We'll honour any prepaid commitments and help you export your data on request.

Governing law

These terms are governed by the laws of England and Wales, with disputes resolved in its courts.

Contact: [email protected]